The good thing about all the new high tech gear that exists is how easy it makes getting in touch with clients or customers that pay for your profits. The down side to all of this new high tech gear is that there is quite a learning curve in place to separate the legitimate marketing tactics from the phony ones. You will want to learn as much as you can about the use of social media if you run a company these days.
Of course, it is also possible to hire a social media agency to manage this task for you. A social media agency is staffed with experts that track the use of emerging technology as it hits the market. Your social media agency will make certain that you are connecting with your clients and customers in the most effective manner possible.